Opting out: Farm bill exempts more organic farmers from checkoffs

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SALEM, Ohio — Circleville, Ohio-based dairy farmer Perry Clutts has been farming 100 percent certified organic since 2005.

Since transitioning from a conventional dairy operation, Clutts has not had to pay into the national dairy checkoff order, thanks to a 2002 farm bill provision exempting 100 percent organic operations from conventional checkoffs.

A proposed rule change announced by the U.S. Department of Agriculture Dec. 15 would expand that exemption to include 95 percent organic farmers, handlers, marketers and importers — otherwise known as “primary organic” operations.

The USDA recently fast-tracked its efforts to expand the exemption, part of the 2014 farm bill. A 30-day public comment period on the proposed rule change ended Jan. 15.

There are 22 national research and promotion checkoff programs. Under these programs, producers of a particular agricultural product pay assessments to fund marketing campaigns and research initiatives that benefit their commodity.

The USDA estimates the organic exemption has freed up $13.6 million for the organic sector, which produces an estimated $35 billion in annual sales, according to the USDA.

Not far enough

Laura Batcha, CEO and executive director of Organic Trade Organization, applauded the USDA’s efforts to implement the rule change so quickly.

“The 100 percent exemption solved some of the problems, but was drafted in such a way that it was restrictive,” Batcha said. “Communications from some of the commodity orders were bordering on disparaging to organic. They were not promoting organic a lot.”

The USDA’s proposed rule change, Batcha explained, would apply to split operations, those that farm both organically and conventionally. It would also address instances when non-organic agents are used in processing, such as sanitizing agents on a production line or milk processing line.

Carol Goland, executive director for the Ohio Ecological Food and Farm Association, said the USDA’s proposed rule change corrects the 2002 rule’s inequity in defining different types of organic operations.

“In a sense, what this farm bill does is better define the multiple foods and crops of organic as a single commodity,” Goland said, adding that OEFFA fully supports the proposed rule change.

Public comment

A number of conventional commodity organizations, including the United Soybean Board and the Almond Board of California, have requested the USDA extend its 30-day public comment period due to the complexity of the issue.

Organic checkoff option

The 2014 farm bill grants the USDA authority to not only expand the organic exemption in the 2002 farm bill, but to also explore options for an organic-specific checkoff order.

Maggie McNeil, director of media relations for the Organic Trade Association, said the organization has been working on the framework for such a checkoff for three years.

McNeil said they hope to have the application out within the next two months. If accepted by the USDA, it then has to go through a comment period, and a referendum — an actual vote of all organic stakeholders in the industry.

“A lot of people know the word organic, but don’t know really what it means,” said Clutts, who also sits on the board of the Organic Trade Organization. “It is based on a very specific criteria like no other food process anywhere. I think the collective pool could do something bigger (to promote organic agriculture).”

Gaining majority support for an organic checkoff order, however, could be challenging.
Goland said OEFFA recognizes the need for organic research and promotion and feels the organic sector should “be able to spend its money as it sees fit.”

“But I would not necessarily go so far as an organic checkoff,” she said.

Several comments on the USDA’s rule change proposal also cautioned against an organic checkoff.

“Please stop the start of a checkoff plan for organic products,” wrote Roger Pepperl, of Wenatchee, Washington-based organic fruit farm, Stemilt Growers. “Our organic world is too large and diverse to have an organization work on our behalf. We grow organic tree fruit and have nothing in common with organic cotton, organic beef, etc.”

Organic farmer Ted Weydert, of DeKalb, Illinois, added, “Contrary to popular belief, the Organic Trade Association only speaks for a very small number of actual organic farmers. This checkoff is not needed.”

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4 COMMENTS

  1. As a spokes person for our organic coop OPONS we are against the check off efforts. The OTA represents large corporations and wants the funds to promote sales . We need research dollars, training dollars for organic producers. The large corporations want to pay less and make producers be their bankers with slow payments ets. Oppose the check off effort in all ways is our suggestion.

  2. When generic programs promote a food, they should not have to specify or cater to a niche within that group. Promotion of the product, let’s say like milk, all dairy farmers are benefitted by a generic marketing program. The message is generic, thus helping organic milk companies as much as non-organic.

    This is a bad proposal. But, USDA decides to let the organics develop their own generic program, good luck, the money they raise will do nothing for them, it won’t be enough. Besides, if the want to promote their “organic” message, let them do it as a brand. And doesn’t it seem a bit hypocritical they don’t want to pay into their generic program, but might want to create their own special message generic deduction program.

    My final point, organic is no different that conventional foods, it is a scam! Hey, but the consumer doesn’t know any better, so what the heck…

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