WOOSTER, Ohio — With the launch of a new program, Angus farmers and ranchers have the option to market their beef directly to consumers as Certified Angus Beef products.
Ranch to Table, a direct partnership program between CAB and cattle operations using Angus genetics, allows ranchers to use the brand’s trusted reputation for increased gain. To participate in the Ranch to Table program, a producer’s cattle supply must incorporate registered Angus genetics, which may require American Angus Association active membership or proof of bull registrations. Producers must also be Beef Quality Assurance certified.
As with any CAB product, cattle must meet the brand’s live-animal evaluation with a predominantly solid-black hide. In addition, carcasses must meet CAB’s 10 specifications.
Typically, cattle move from feedyard to a CAB-licensed packing plant and then are distributed to the end-user. With the Ranch to Table program, licensed producers are responsible for working with a processor and USDA grader to verify that brand specifications are met. A marketing plan is required for the application process, but upon being licensed, producers will have access to a tool kit and marketing resources to use in leveraging the brand’s quality.
The program is not restrictive solely based on the quantity of cattle a producer would process. Instead, CAB will evaluate the business’ operating plans and marketing approach for the beef produced.
Farmers and ranchers interested in becoming part of the Ranch to Table program should visit cabcattle.com/ranch-to-table for more information or to begin the application process.
