Tag: marketing
Words matter … until they don’t
Alan Guebert dissects the practice of calling food products less-than-truthful names in hopes that less-informed eaters buy the sizzle rather than the fact.
USDA restricts use of ‘Product of USA’ label
This regulation addresses the damaging effects of the repeal of Country-of-Origin Labeling that allowed packers to deceptively label imported meat repackaged in the U.S.
OSU Extension offering commodity marketing program over five weeks
Ohio State University Extension in Wayne County announced registration is now open for its 2024 Professional Marketer Program.
Freezer beef producers could get Certified Angus Beef stamp
Ranch to Table, a direct partnership program between CAB and cattle operations, allows ranchers to use the brand's trusted reputation for increased gain.
Reader: FDA needs help defining word ‘healthy’
A reader comments on the Food and Drug Administration's "Food Labeling: Nutrient Content Claims; Definition of the Term 'Healthy'" (Proposed Rule).
What dairies need to know about changing markets
Simple maintenance, periodic upgrades and cleanliness can help farmers make their dairy farms more attractive when switching milk markets.
W.Va. ground beef program ready to hit the market
A new "brand partnership" aims to keep West Virginia beef in West Virginia and make it accessible and affordable for consumers.
Research shows how to ruin a cookie with just two words
A chocolate chip cookie labeled "consumer complaint" won't taste as good as the exact same product described as "new and improved," a new study suggests.
Promote your fall farm event with social media
Learn how to use Facebook event listings, ads and boosted posts to attract attendees to your fall farm event.
5 food-trend opportunities for farmers in 2019
Gain insight into the food trends that are expected to dominate 2019, and learn how you can create new opportunities for your farm.
