Touch Down milk deal puts product in Cleveland cases

COLUMBUS,- Touch Down milk, a new Cleveland Browns-branded product line, has hit the dairy case at Cleveland-area Giant Eagle grocery stores.
Distributed by Ohio-based processor Reiter Dairy, Touch Down lowfat milk is packaged in 16-ounce plastic bottles and is available in three flavors: Choco-Dawg (chocolate), Nilla-Dawg (vanilla) and Straw-Dawg (strawberry).
The bottle features the Cleveland Browns Dawg and the 3-A-Day of Dairy logo.
Partnership. Touch Down milk is part of a larger partnership between the Cleveland Browns and the American Dairy Association Mideast.
The American Dairy Association, through it’s 3-A-Day of Dairy nutrition marketing program, has teamed with the National Football League to help educate kids about the importance of healthy eating, including three servings of milk, cheese and yogurt each day and daily physical activity.