Nearly 75 percent believe beef checkoff caused positive growth

DENVER – Beef producers continue to voice support for the national beef checkoff program, according to a recently completed independent survey.
Survey. Seventy-two percent said they either strongly approve or somewhat approve of the program.
That’s up from 70 percent in July 2004 and on par with a 10-year high of 73 percent in January 2005.
The telephone survey was conducted for the Cattlemen’s Beef Board by Aspen Media and Market Research, Boulder, Colo.
Positive growth. While 72 percent of producers express support for the program, an even greater number, 74 percent, believe the checkoff has contributed to the positive growth in beef demand.
Beef Board Chairman Al Svajgr said support for the checkoff has never fallen below 60 percent since the program’s inception in 1987.