KANSAS CITY, Mo. — The Integrity Beef Alliance is now accepting Hereford bulls in its terminal program.
Established in 2000, the Integrity Beef Alliance is a beef production system focusing on improving returns for farmers through value-added traits and sustainability.
The alliance increases the marketability of calves through the production of high quality, uniform, preconditioned cattle.
Hereford-sired cows have previously been accepted in the alliance’s replacement female program, which allows ranchers to pre-qualify for the terminal program. Producers will now be able to utilize Hereford genetics in the terminal program as well.
Must be pre-approved
Approval for participation in the Alliance is decided by the member-run board of directors.
Following acceptance, participants go through an orientation in which they learn about the alliance’s herd health and bull requirement protocols and asked to agree to the required elements and criteria.
The program works closely with Noble Research Institute consultants who assist in data collection, compilation and interpretation. This allows participants to receive reports at the end of the year summarizing their herd data and how they compare to the other cattle in the program.
To learn more, visit www.integritybeef.org.
